Because all spectators have expectations (and not just about what should be happening on the field of play). That’s why it’s so important to consider the whole package – the spectator experience you are providing.
Every one of the elements we’ve mentioned will ultimately influence whether it’s a memorable and enjoyable experience (regardless of the result) and something that they’d like to repeat – or not. UKSDA helps its members to develop their spectator marketing and communications programmes to encourage more people to attend and create additional revenue channels.
Contact us to see how we can help your club to develop its spectator profile and attendance figures.
Just drop your email address into the box opposite and every once in a while we will give you a heads up on what's happening in the world of sport.
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